A clear path from idea to independence.

No surprises. No mystery. Here's exactly how working with us works — from first call to final handoff.

Book a Clarity Call

The Four Phases

Every project follows the same clear structure. You'll always know where we are and what comes next.

1

Discover

We start by learning everything we need to know about your business, your goals, your audience, and your current challenges. This isn't a quick intake form — it's a deep-dive strategy session.

What happens:

  • 90-minute strategy session
  • Brand and competitor audit
  • Audience and positioning research
  • Goals and success metrics definition

You'll walk away with:

A clear understanding of your brand's foundation — who you are, who you serve, and what makes you different.

You'll walk away with:

A complete brand system — strategy documents, visual identity, website structure, and content frameworks — all reviewed and refined together.

2

Build

This is where we create your complete brand system. Strategy, identity, website structure, content frameworks — all built to work together as one ecosystem.

What happens:

  • Brand strategy development
  • Visual identity creation
  • Website architecture and wireframes
  • Content system setup
  • Regular review and feedback sessions
3

Launch

We deliver everything polished and ready to go live. No loose ends, no unfinished assets, no "we'll get to that later." Everything you need to launch with confidence.

What happens:

  • Final asset delivery
  • Website implementation support
  • Quality assurance review
  • Launch checklist completion

You'll walk away with:

Everything you need to go live — organized, documented, and ready to use immediately.

You'll walk away with:

The skills and confidence to manage, update, and grow your brand on your own — without needing to call us for every change.

4

Empower

We don't just hand over files and disappear. We train you to manage, update, and grow your brand on your own. Our goal is to make ourselves unnecessary.

What happens:

  • Brand management training
  • Website editing walkthrough
  • Content system training
  • Documentation and guides
  • 30-day support period

Timeline & Expectations

Here's what to expect when working with us.

Typical Duration

Most projects take 6-10 weeks from kickoff to launch, depending on scope and feedback cycles.

Your Time Investment

Plan for 2-4 hours per week for meetings, feedback, and review. We do the heavy lifting — you provide direction.

Communication

Weekly check-ins, async updates, and a dedicated project channel. You'll never wonder where things stand.

What You Walk Away With

When we're done, you'll have a complete brand system — not just files, but the knowledge and tools to use them effectively.

  • Complete brand strategy documentation
  • Full visual identity system with guidelines
  • Website structure and page templates
  • SEO foundation and keyword strategy
  • Content frameworks and AI writing workflows
  • Training materials and video walkthroughs
  • 30 days of post-launch support

Common Questions

What if I only need one service?

We can discuss it, but our best results come from the full system approach. Individual services often don't solve the underlying problem — they just treat symptoms.

Do you build the actual website?

We design and structure everything, and can implement on platforms like WordPress, Squarespace, or Webflow. We'll discuss the best option for your needs on our call.

What if I need changes after launch?

That's what the Empower phase is for. We train you to make changes yourself. For bigger updates, we're always available for additional support.

How much does it cost?

Every project is different. Book a clarity call and we'll give you a clear, no-surprise quote based on your specific needs.

Ready to Start the Process?

The first step is a conversation. Book a clarity call and we'll walk through your situation, answer your questions, and see if we're the right fit.

Book a Clarity Call